Our story
Born from a belief that women deserve better care.
For too long, women’s supplements have been one-size-fits-all. Noor was created to change that, offering stage-specific care that evolves with you from fertility to postpartum.
Your body changes, and your nutrition should too.
Designed for real bodies, grounded in real science.
Each formula is crafted with nutritionists and maternal health experts, guided by EFSA standards. Every ingredient, dosage, and source is shared openly because transparency should be the norm.
Our capsule-in-capsule innovation means fewer pills, better absorption, and a ritual that fits seamlessly into modern motherhood.
Where science meets simplicity.
We believe in clarity, not clutter. Every Noor product is clinically informed, culturally considerate, and beautifully simple.
What you see is what you get: truth, care, and confidence in every capsule.
Rooted in care, shaped by culture.
Born in the Nordics and inspired by women everywhere, Noor blends Scandinavian simplicity with global sensitivity.
We design with intention: clean, halal-compliant, gentle, and inclusive. Every product reflects the beauty of motherhood in all its forms.
A note from our founder
"When I became a mother, I realised how fragmented the care around women’s health still is. I was overwhelmed by options, unsure what to trust, and disappointed by how little felt designed for real women, our bodies, our cultures, and our lives.
Noor was born out of that experience and a deep belief that we deserve better. Better science, better design, and better support through every stage of motherhood.
My background in strategy and product taught me that innovation only matters if it makes life easier and more meaningful. That is why Noor is built to simplify: fewer pills, more purpose, and confidence that what you are taking is right for you.
For me, Noor is not just a brand. It is a promise to light the way for women everywhere with care that is clean, personal, and grounded in truth."
- Frida Jonsdottir, Founder of noor & mother